Our Story
As a mother of three, I know the heart-stopping moment of looking away for just a second and suddenly losing sight of your child. It's a feeling no parent ever forgets or wants to experience ever again.
Hi, I'm Valentina! Together with my husband, Michal, we created My Bright Tyke. Our journey and inspiration began with our own little tykes, who we absolutely adore: our twin girls and our older boy.
One of my favourite things about being a mum is watching our children explore, discover and play, especially during family outings, whether we're at the park, shopping or exploring the city. It's these everyday parenting experiences that fuel our mission.
I know how easily we're drawn to aesthetics like neutrals and beige, which can look beautiful in family portraits or for special occasions. But when it comes to being out and about in busy crowds or packed public spaces, what matters most to me is the reassurance of knowing that our children are safe and easily visible to both my husband and me.
That's why we've created Australia's first original kids' safety apparel brand, backed by the psychology of colour theory and designed to give colour a practical purpose.
We purposefully designed our pieces to be worn as matching sets, making children more memorable and easier for parents and even passers-by to identify should they ever wander off. Our clothing goes beyond colour, incorporating additional safety features such as discreet pockets designed to accommodate the most common wearable tracking devices.
So, whether your little ones are playing at the park, exploring the shops or enjoying a family day trip, My Bright Tyke is designed to help them stand out in the crowd and be easier for you to spot.
Our Mission
Our inspiration is personal, the desire to keep a watchful eye on our own, just as you do on yours. 'My Bright Tyke' is a reflection of our parenting journey, a fusion of practicality, style, and safety. It's about creating moments that are memerable and, above all, safe.
Our clothing is designed to make parenting just a little less stressful. We wanted to create clothing that was able to solve the problems we were facing when trying to source good quality bright styles.
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Bright coloured matching sets
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Styles that can be mix and matched for different seasons
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All year round availability, not seasonal
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Safety features like hidden pockets for wearable trackers
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Good quality materials that are soft and comfortable
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Classics styles
We aim to raise greater awareness about children's safety and education in busy public spaces by forming a community of dedicated parents and caregivers. Together, we want to create a supportive network of individuals who are as passionate about protecting and nurturing children as they are about loving them.
"Because when they're easy to spot, easy to find it gives us parents peace of mind."
"Because when they're easy to spot, easy to find it gives us parents peace of mind."
